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Guide

How to redesign a small-business website without meetings

Short answer: redesigning a small-business website does not need moodboards or weeks of meetings. It needs your URL, two click-through previews to choose from, and a fixed price quoted up front. The whole thing closes in 10 to 14 days.

When a redesign is actually worth it

A small business does not need a redesign every two years. It needs one when mobile is losing customers, when the copy has not been touched in years, or when the company has moved on but the site still sells the old version of itself.

If the information is still right but the layout looks 2018, you have a tired site, not a broken one. That is exactly the situation a productized service like Aloha Smile is built for — keep what works, clean what is tired, ship the rest.

Why no meetings

Meetings do not serve the business — they serve the process. With a productized redesign the process is fixed: send your URL, we send two previews, you pick one, we ship it.

Three kickoff calls and two moodboard workshops compress into three emails and one walk-through video. That is what keeps the price fixed — nobody is paying for hours that lived in a calendar.

What a sensible process looks like

  1. Send your URL. 2. Get a fixed price within 48 hours. 3. Receive two click-through previews within 5 to 7 working days. 4. Pick one (or request a third based on a reference site). 5. Ship the new site within 10 to 14 days from start.

No moodboards, no long pitch decks, no price renegotiation after signing. Price is fixed, timeline is fixed, the result is exactly what you saw in the preview.

People also ask

  1. How long does a small-business website redesign take?

    With a productized redesign (like Aloha Smile) it is typically 10 to 14 days from sending the URL to a live site. Traditional agency processes with meetings and moodboards usually run 6 to 12 weeks.

  2. Do I need new copy or can I reuse the old?

    In most cases the old copy can be trimmed, rewritten, and supplemented with two or three new blocks. Fully new copy is only needed when the business has shifted meaningfully — new service, new segment, new audience.

  3. What about my old URLs?

    Old URLs should be 301-redirected to their new equivalents so SEO history is preserved. A serious service does this by default — ask about it up front.

  4. Is my website actually broken, or just old?

    Most small-business sites are not broken, just tired. Quick test: if the information is still right but mobile is awkward and copy has not been touched in two years, you have an old site. That is a redesign job, not a from-scratch rebuild.

Ready for a new site?

Send us your URL. We come back with two previews and a fixed price — no meetings.

Get my previews