How much does a small-business website cost in 2026
Short answer: a new small-business website in 2026 typically costs €1,200 to €6,000 when the scope is clear. Productized services (one package, one fixed price) tend to land in the lower half of that range. Agency projects with months of meetings land in the upper half.
What pushes the price up
Three main cost levers: page count, how much new content (copy, photo, video) is produced, and how many revision rounds are allowed. With a productized service revisions are capped, which is why the price is lower and more predictable.
An e-commerce store, booking system, or multilingual site moves the price meaningfully — that is software, not a website. If you only need a modern company presence, stay within one homepage and four to six subpages.
Hourly rate vs. fixed price
Hourly rates have one advantage (flexibility) and three downsides (uncertain cost, longer timeline, an incentive to stretch the process). For a small business that wants a new site, not a project, fixed price is the more sensible choice.
Fixed price tells you the total before you sign. With Aloha Smile you only pay once you have picked a preview, which removes the rest of the risk.
What a sensible scope includes
Standard for a 2026 productized redesign: design, build, mobile, content migration, baseline on-page SEO, old-URL redirects, domain setup, one year of hosting.
Outside the standard: photography, brand-new copywriting, multilingual support, e-commerce. Keep these as separate scopes — or skip them entirely if the business does not actually need them.
People also ask
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What is the lowest sensible price for a new small-business website?
Below €1,000 is either a template with no service, or someone undercounting their own time. For a real shipped site with content migration, mobile, and SEO, the sensible floor is around €1,200 to €1,500.
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Why is hourly billing risky for a small business?
With hourly billing the business carries the risk — every change, every meeting, every extra email adds up. Fixed pricing pushes risk to the supplier, which gives them a reason to keep the process short and clear.
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Should I pay up front or on delivery?
A common standard is 50% up front and 50% at launch. Some productized services (Aloha Smile included) only invoice once a preview is picked, so you lose nothing if the previews do not land.
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How is a redesign different from a new website?
A redesign keeps what works (information, structure, SEO history) and replaces what aged. A new site rebuilds from scratch. For most small businesses, a redesign is faster and cheaper.
Want a fixed price for your site?
Send the URL. Within 48 hours you have a concrete price for your specific site.